Wondering how to price a roofing job per square? As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. A compelling sales presentation must encompass more than just product and price. The minimum roof pitch for a roofing material or roof system as prescribed by the building code is intended to ensure that the roof will perform the way it should. Ready to grow your roofing business at lightning speed?Talk to a member of our team today to learn how. Theres also a playlist of instructional videos in there, explaining every single thing. So, you can watch the videos, and youll know exactly what to do. on value. It just goes to show that you dont need to always create a long and elaborate pitch to gain traction. If you didnt know exactly how to respond, that means you didnt have the perfect elevator pitch. Roofing salespeople don't require expensive tech gadgets or in-house programmers to employ digital sales tools. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2000 Ashton Blvd STE 450 Lehi, Utah 84043. A drone can cover a lot more ground in a lot less time, optimizing your day of knocking doors. If selling to a couple, include both people in the conversation. Nothing speaks louder to homeowners than the experience of previous customers that were under your care. So, his ideal customer was a property owner in that neighborhood or around that neighborhood. When you mentioned that you sometimes feel like youre sending your proposals into a black hole, it struck a chord with me. Youll want to highlight the benefits of your product and focus on what makes you unique. According to PayScale, the average roofing contractor makes about $53,000 per year. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Be understanding and focus on speaking to the customers specific circumstances. If selling to a couple, include both people in the conversation. Here's a step-by-step list of what should go inside, how to use it, and how to put it together (print or digital). For example, when you are trying to sell someone on installing a new roof, you must find out if they have any specific requirements or preferences of the type of Youll need to be careful with how you come across when going to someone's house to talk about your roofing companys services. Your email address will not be published. The values given here (except for thatch) are taken from the modelInternational Building Code, which forms the basis for almost every building code in the United States. Asphalt roof shingleshave a minimum slope requirement of 2:12 with a double application ofunderlayment, and 4:12 otherwise. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! Jack Gray is a principal roof consultant and vice president at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967. A sales pitch is a condensed sales presentation where a salesperson explains the nature and benefits of their business, ideally in less than one or two minutes. Granted, there is not one single way to do this. Roof Online participates in the Amazon, Home Depot, and Roofle affiliate programs and may earn commissions from purchases made through links on our website. Take advantage of digital sales tools that keep you off the roof and impressing potential customers with sleeker, more streamlined processes. Roofing salespeople dont need pricey tech toys or in-house programmersto take advantage of digital sales tools. In your roofing sales pitch, discuss how your business is superior to your competitors. When we describe our ideal customer and the customer hears it, they feel like you just described them. Instead, try your best to show up 10 minutes early for your presentation. Dont Be Too Pushy. Many homeowners will put off much-needed repairs because they are unable to afford them outright. All rights reserved. Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. Need to build up your referral arsenal? Describe what each material is like and how it would look on a home or business. Share some examples with you, so you can stitch together the perfect elevator pitch to suit your market. This exclusive program covers everything from knock to close, with packages for individual roofing sales reps and entire teams. WebExample: Bill Sansom, a 61-year-old sales rep you may have seen interviewed on my YouTube channel, has used my sales system to land 63 out of 73 homes in a single Here's a step-by-step list of what should go inside, how to use it, and how to put it Are you using a roofing sales pitch book? Thats whats driving business your way. A warranty can allay many homeowners' concerns and apprehensions. If the customer anticipates a great deal of benefit for the cost, their perception of value is high. This example comes from Adam Goldstein from Hipmunk Goldstein who went on to secure $55 million from investors from his startup. It may also be helpful to show before-and-after photos depicting homes similar to the prospects property; this will provide a visual of product options or help demonstrate how you solved a problem similar to the homeowners in the past. A Brief History ofAI in the P&C Insurance Industry. https://www.pitchpromovement.com/ ----QUESTIONS \u0026 CONTACT OUR TEAM----FAQ Page: https://www.theroofstrategist.com/frequently-asked-questionsEmail: help@roofstrategist.comCall/Text: 303-222-7133----PODCAST----Apple Podcasts: https://apple.co/3fSQievSpotify: https://bit.ly/3eMAqJeAvailable everywhere else :)----FOLLOW ME----https://www.facebook.com/adam.bensman/ https://www.facebook.com/RoofStrategist/https://www.instagram.com/roofstrategist/https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofingsales #pitchpro There are many other things you can do to personalize your pitch, just remember to keep it simple and around 2 minutes or under otherwise youll lose their interest and more than likely lose the sale. First impressions are everything, especially in an industry where image and reputation play such huge roles in growth and success. Our canvassing app provides solutions for lead tracking, lead management, and all your other field sales and d2d needs. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? Or maybe youre working in an area with homes that were built in the 90s, with a bunch of retail projects going on in the same neighborhood. Selling door to door isnt the easiest job, 61% consider selling harder than it was five years ago. Detail how your product or service improves your customers situation. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully i, ted in the process. Questions About Products or Programs? So when youre trying to learn how to deliver the best roof sales pitch, you need to keep a few key things in mind. Long-term ponding water is We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. The Roofing Contractor survey found that 76% of homeowners said the contractor they hired discussed the service differences between them and other contractors. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. Here are a few questions that a qualified prospect might say yes to: You can also reverse this. Its very inexpensive and very accurate. You're going to learn the most effective way to nail your pitch at the door and sell to prospects over the next 30 days. ListenRegardless of how many times youve previously dealt with the same questions, concerns, or issues, be patient. Do you have a tried and true technique that helps you deliver professional, effective roofing sales presentations? With apps such as IMGING, just a drone and your mobile device become an advanced inspection toolkit. He also served as an infantry paratrooper in the 82nd Airborne Division and attended Cornell University. For instance, you may provide more options for roofing materials, or you may have a faster completion rate than other roofers. Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Accompanied by a drone platform, drones not only have the power to get the work done faster and better than human labor could, but they carry far less risk and are intriguing to prospects. Get the Marketing Battle Packhttps://www.theroofstrategist.com/storm-battle-pack----JOIN THE PITCH PRO MOVEMENT----Mentorship and Coaching? Many people will rely heavily on the experience of others in their roofing contractor vetting process, so take the time during your sales presentation to show them peer reviews and recommendations from happy homeowners. The examples below provide visual examples of roof pitch. Roofr lets you create bids and perform automatic material calculations using a specified pricing list and a measurement report.. Reboot your presentation with these effective roofing sales pitch tips to help boost your close ratio. The best sales pitches are short, sweet, simple, and start a dialogue. Use these resources while speaking with the homeowner. Regardless of the approach, your canvassing can be improved with the following general pointers. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Treat it like formal training. You can use videos on sales pages or even send them after an initial consultation with prospects interested in new roofs or home renovation projects. Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. Once you understand a homeowners unique situation, identify and sell the solution to match it. In fact,92% ofrespondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. Click here to see Section 1507(Requirements for Roof Coverings). Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Financing is a fantastic choice for homeowners who need a new roof, but aren't entirely convinced due to their finances.. Explain what tools you will use to ensure a job well done. Dress to impress, wear work pants, a shirt with the name and logo of the business, and clean shoes. Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. Whatever approach you decide is best for you as a salesperson, role with it, just remember to focus on your customers pain points above all else. Be sure to utilize these assets as you talk to the homeowner. That is definitely not how a roofing sales pitch should begin. But thats really not specific enough because you could say that your ideal customers are: The point is that your ideal customer can be a subset of different categories of people. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Sure, the homeowner needs a new roof (or gutters or siding), but what he or she really wants is a roofing contractor who will provide quality product and workmanship while protecting the property. Long-term ponding water is detrimental to almost every type of roofing material. Fortunately, you can find plenty of available tools to help educate potential clients and guide them to the right decision. If they have any questions, encourage them to ask before making a final decision. There are a lot of different avenues to take a sales pitch like this. He turns to you and says, So, what do you do for a living?. Ethan is the AVP of Marketing and press contact at Loveland Innovations. Careful, active listening will clue you into opportunities to educate the prospect and start building a trusting relationship. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. WebExample: I sell a $10,000 roof. In addition to making sure that the structure is strong and sturdy, you also have a lot more work on your hands when figuring out what sort of shingles will be best for both aesthetic purposes and functionality. respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. They armdrone roofingsalespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. Along with selling solutions to problems comes selling. Throw in questions that relate back to their pain points. To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. The more information your customer has about your process, your warranties, what youre able to deliver on the job sitethe more they trust you. Put the drone into action by offering a free inspection (more on that later) and get the results in less than an hour. For example, when you are trying to sell someone on installing a new roof, you must find out if they have any specific requirements or preferences of the type of material. Dress professionally, (a simple polo shirt with your logo will do). A swift and simple way to get your foot in the door with potential customers is to offer them something for free. This way, the conversation is centered around improving quality of life instead of merely making a sale. Read full bio. This small window of opportunity is why you need to have a dialogue prepared to produce your desired outcome with any customer. Thats because hes already been there and everybody in that neighborhood knows him. As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. Maybeeven consider a custom-made skin or sticker for your vehicle. If always be closing is your sole purpose, you may not always leave with a signed contract in hand. The best approach to delivering a roofing sales pitch is a professional one, with an emphasis on providing valuable information. So providing financing and pre-qualification to help lessen the expense a little bit shows that you care. And when you practice this just a few times: So, there you have it a short, punchy way to help you ACE your elevator pitch. The technical storage or access that is used exclusively for statistical purposes. For each typeof roofing material, you can see the actual language used in the model 2021International Building Codeat theUpCodes website. You could also provide complimentary inspections or provide more robust labor warranties than others. The following table shows the minimum required (allowable) roof slope for each type of roofing material mentioned in the code. Equipter customers also gain access to the Equipter HUB to make marketing and selling their services even easier. Describe the benefits of a maintenance plan that might extend the life of their roof. Make your case with a case study 6. even consider a custom-made skin or sticker for your vehicle. Accompanied by a drone platform, drones not only have the power to get the work done faster and better than human labor could, but they carry far less risk and are intriguing to prospects. Roofing terminology for roof pitch are; Roof Slope, Roof These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. Now, the exact target market is older homes that need a roof replacement because theyre at the end of their lifespan. WebThis is the 4th video of the 30-Day Roofing Sales Challenge. Why did you choose that company? Listening is a fundamental of communication, and communicationnot just capabilityaffects credibility. Before becoming the trusted expert and providing solutions to their problems, you must first show the customer that you hear them, and that you care. 5/12 Roof Pitch 22 angle = 22.62 degrees Details. In roofing sales, that pain usually involves: So, when we know the pains of the roofing industry, we can then say something like: I help people just like YOU solve this EXACT problem that you might be facing WITHOUT the traditional headaches that everybody complains about. Watch the full presentation here. I With the proper lead nurturing, you can keep your roofing company top of mind so a homeowner contacts you first when it's time for a new roof. There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. Utilizing a drone and sophisticated drone platform such as IMGING make it easy to conduct inspections and create quick bids, which means a free inspection wont waste your time and money, or your customers. Even if someone isnt ready to purchase immediately, they are more likely to refer you if they think highly of your company. Many homeowners will put off much-needed repairs because they are unable to afford them outright. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. So to ease over the price a little bit, offer financing and pre-qualification. If you want to attract the best, then provide a livable wage! Allowing me to get back to my main job of marketing and being a business owner. It includes every roofing sales video Ive ever done, organized by category, along with a bunch of tips, tricks, and more. It is important that they know you can help them make it work for their budget, or help them file a damage claim where relevant, Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. If you want to close sales, information is your biggest ally. They can become customers. As they say: Sell the sizzle, not the steak. All rights reserved. Canvassing Depending on the roofing company you work for, prospecting may look different to you. An example of a successful sales pitch presentation is Aaron Krauses Scrub Daddy Pitch (Shark Tank Season 4 Episode 7). Talk about your passions, your family, your hobbies. Can we talk about it next week sometime? It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. There is no standard, universal roof pitch.Roof pitch varies depending on culture, climate, style, and available materials.In the USA, the range of standard pitches You can We'll first look at the distinction between a quote and a roofing estimate before discussing what goes into crafting an accurate quote. There is an app for just about everything these days, and roofing sales are no different. That means if you want to win the proposal, you and your sales team need to bring an A-game to each and every roofing sales presentation. Utilizing positive feedback, references, and referrals as canvassing tools is a great way to reinforce your credibility, sell your services, and grow your business. This one goes hand in hand with listening and educating. Two reasons: How you present yourself outwardly will also play a significant role in the customer's decision to select your company for the job. We show up, and were the ones initiating contact. While your company may have a great backstory and amazing people, customers really want to know why youre on their doorstep and if you can solve the pain points they have. Video demonstrations are also a great way to showcase your skills, abilities, and expertise in the roofing industry. You may be canvassing or performing door-to-door sales. Additionally, never try to oversell yourself or your product. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. You can use this as an opportunity to describe how your companys roofing contractors possess the qualities of competent professionals. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. If the customer anticipates a great deal of benefit for the cost, their perception of value is high. Ask current customers to refer you to anyone they know that needs roofing work done. That without is the PAIN people deal with now. For instance, when a prospect expresses concern about a shady roofer who messed up a neighbors home, use it as an opening to explain what to look for in a professional roofing contractorthen you can differentiate yourself by outlining how your company fits that professional mold. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. Even if you havent chatted with this certain customer yet, finding common ground with them about where they live, something about their house, or something more casual like sports. Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. Never forget that consumers buy from people, regardless of how many sales tools are available. Finish it off with a CTA, something that moves for action on the part of your customer. Equipter Most people cant picture in their mind what youre describing when the only tool at your disposal is just words and images, so its vital to use video examples while pitching roofing services. Example: I want to go buy a new car WITHOUT the hassle of dealing with a used car salesperson, going through the negotiating process, and then fighting off a million attempts to upsell me when Im sitting with the finance guy. This roofing sales pitch clocked in at 8.18 seconds. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Copyright 2022 Loveland Innovations, Inc. Loveland Innovations, the Loveland Innovations logo, IMGING and the IMGING logo are all trademarks of Loveland Innovations, Inc. All rights reserved. Thanks for joining me, and I look forward to sharing more with you in the next blog. In that case, heres an example of what you could say. Make it clear that they need your product or service to avoid future pain. Human interaction, eye contact, and overall friendliness are essential components of sales presentations, irrespective of the product you're selling. Know your prospects to build relationships with them, Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. And most importantly, listen carefully to your client. Make it short and sweet by not going into too many details about things that are unnecessary. By educating the customer, you empower them to make an informed decision that best suits their needs, thereby cementing their trust and closing more business. Now, its time to explain the why of it all Why do we do what we do? And when you miss that opportunity, literally sitting next to a job in a neighborhood thats familiar to people, these everyday interactions can very easily become sales. Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. To further differentiate yourself from your competition, you might consider offering. In addition, more than 50% of those contractors said they closed more sales when they showed homeowners more than one shingle option. The more familiar you are withyour prospects, the more opportunityyouhave tosell to them. produced in under an hour. Use thesetenroofing sales tips to raise your homeowner presentation game so your business can book more projects. Recognize your customers pain points (that you can solve). 'Trusted by roofing sales teams across the US and Canada'. Get a Demo For the actual language in the model 2021International ResidentialCode,click here to see Section R905(Requirements for Roof Coverings). Are you using a roofing sales pitch book? I really enjoyed this information. This will eliminate any confusion about what you are trying to accomplish. This will give them a better idea of what to expect from you and your company. Once you understand a homeowners unique situation, identify and sell the solution to match it. The manufacturers slope recommendation should be considered a requirement for warranty purposes.

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