"Do your research," Amy Davis, co-counsel for the plaintiffs. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Read about our approach to external linking. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Top editors give you the stories you want delivered right to your inbox each weekday. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . 1. Overnight on Wall Street is daytime in Asia. They allege the products caused hair loss, breakage, brittle . The lawsuit . Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. They disputed the brand's social media messaging that its products could revive "compromised hair.". Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. It increases tensile strength and restores hair elasticity. 'If this was not the case, I would not be making this video today. By The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. How did it affect your hair? Katherine Lawton On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Some 30 customers are suing Olaplex, a luxury hair care brand. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. 'You may have recently heard that Olaplex products cause hair loss. The consent submitted will only be used for data processing originating from this website. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Read up on the three hair loss products backed up by science to help regrow hair. February 14, 2023 Examined Olaplex has not recalled any of its products. Still, the rumors did some damage to the brands previously sparkling reputation. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. Olaplex has released test results that it says show the products are safe. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Collectively, the plaintiffs are seeking more than $75,000 in damages. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Why? Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. Within three weeks, her hair appeared shinier and less frizzy. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Olaplex has a history of digging in and fighting legal battles. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Daniela Sirtori-Cortina. hide caption. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Please download the PDF to view it: Download PDF. 9 products. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. Damage and excessive hair loss, buyer beware!!! 3 two times a week. Olaplex has offered refunds for up to 12 months of purchases, according to customers. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. Unfortunately, this case is only for the Olaplex sold in Canada. Keep in mind that, as I write, Olaplex No.3 is marked as a Best Seller on Amazon. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Some users seeking refunds said their hair was damaged or fell out after using the product. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Stay up to date with what you want to know. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Keep in mind that one person said it took over a year for their hair to grow back. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Olaplex CEO JuE Wong addressed . A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. Stay up to date with what you want to know. (Podcast). More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. told "GMA." "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. In many ways, this Olaplex suit feels a bit like . In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. I started to feel the wind and air on my scalp in places that I've never felt it.". Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. as well as other partner offers and accept our. By clicking Sign up, you agree to receive marketing emails from Insider The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Sign up for ClassAction.orgs free weekly newsletterhere. Olaplex products are safe and effective, as millions of our customers can happily attest. Olaplex products are also cruelty-free, pH-balanced, and vegan. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. The case has not ended as of this article, but they seek $10 million in punitive damages. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Class-action lawsuits have been filed in different states against Unilever for these products. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. 4, Olaplex No. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. There is no reason that Olaplex would cause hair loss. Cause #2: Using the product incorrectly. Please contact the moderators of this subreddit if you have any questions or concerns. The subsequent social media fallout prompted Olaplex CEO . Lilial was previously used in small amounts as a fragrance in Olaplexs No. Want to stay in the loop on class actions that matter to you? M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. I stopped olaplex 4 months ago and guess what? In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Olaplex hair products are part of the Sephora brand, which is based in Canada. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. It repairs broken bonds and rejuvenates your hair. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Every one of Olaplex products pass this HRIPTT test.'. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Sign up for notifications from Insider! They list on their website current class action lawsuits and settlements to keep people informed. Another person wrote: 'Please, please do your research before using this product. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. "We have full confidence and believe in the safety and efficacy of our products," the company continued. The customers are seeking $75,000 in damages. Be sure to let me know! The #olaplex hashtag, one of dozens of social media hashtags devoted to the brand, is linked to TikTok videos with more than 1.5 billion views, and used on more than 14.3 million Instagram posts. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. This case is being fought not only in the court system but also in the court of public opinion. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. 3, but that isnt very comforting. New cases and investigations, settlement deadlines, and news straight to your inbox. Vicks VapoRub to Stimulate Hair Growth: Does it Work? In many ways, this Olaplex suit feels a bit like . Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. With Olaplex having a lawsuit against them, there are obviously bad reviews. Daniela Sirtori-Cortina 4 days ago. They just are kind of vouching for themselves rather than sounding concerned.". In science, let the data speak.. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. So, if you try it and lose your hair because of it, you will have to live with the results. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Olaplex was not immediately available for comment. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. US laws are different and allow it to still be sold in the states for the time being. Do you work at Olaplex or have information to share? Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. 7, Olaplex No. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Repair Perfector, both on the three hair loss, buyer beware!!... 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